Step 1: Accessing Your Dashboard

1. Log in to your Gym Doc account.
2. Tap on the Dashboard option in the navigation menu.

Step 2: Understanding the Data

• The dashboard displays weekly KPIs for active campaigns. These include:
  • Lead Volume: Number of leads generated weekly.
  • Spend: Weekly ad spend.
  • Cost Per Click (CPC): The cost for each click on your ads.
  • Click-Through Rate (CTR): The percentage of people who clicked on your ads.
  • Cost Per Lead (CPL): The average cost for each lead generated.
• Important Notes:
  • Data is updated daily.
  • Weekly KPIs reset every Sunday and track data through Saturday.

Step 3: Monitoring Weekly Trends

• The Lead Volume Week-Over-Week Trends chart helps you:
  • Compare performance across weeks.
  • Track how campaigns are progressing since launch.
  • Identify weeks with higher or lower lead volumes.

Step 4: Weekly AI Summary

1. The Weekly AI Summary provides actionable recommendations based on campaign performance.
2. Key features of the summary include:
   • Campaign Overview: Displays total spend, CPL, and other KPIs.
   • Ad Recommendations:
     • Highlights underperforming ads.
     • Provides reasons for recommendations (e.g., low CTR, high CPC).
     • Suggests budget reallocation for better-performing ads.
3. Use this summary to:
   • Pause ads with low performance.
   • Make adjustments based on AI recommendations.
   • Track how changes impact week-over-week performance.

Step 5: Submitting Ad Optimization Requests

• As part of the Built-For-You Plan, you can submit ad optimization requests for additional support.
• When to Submit a Request:
  • If week-over-week trends indicate a decline in performance.
  • If certain optimizations are unclear or require assistance.
• How to Submit:
  • Use the dashboard’s recommendations as a guide.
  • Provide details about what you’d like optimized.

Step 6: DIY Optimizations

• If you’ve reached your monthly request limit, use the Weekly AI Summary to guide your manual optimizations:
  • Pause underperforming ads.
  • Reallocate budgets as recommended.
  • Monitor weekly trends to ensure improvements.

Step 7: Tracking Results

• The dashboard compares current week performance to the previous week.
• Use this to:
  • Determine if optimizations are effective.
  • Identify trends and areas for improvement.
  • Measure ROI improvements over time.

Key Takeaways

• Regularly monitor the dashboard for updates.
• Follow the Weekly AI Summary for actionable steps.
• Submit ad optimization requests if needed or when trends show a decline.
• Use the insights to make real-time adjustments and maximize ROI

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