Gym Doc Consulting

Fitness Business Consultant: Scale Your Gym Without Working More Hours

The Gym Doc helps studio owners and gym operators implement proven systems that maximize profit, scale personal training revenue, and actually let you exit the day-to-day grind.

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Gym Doc

Gym Business Consulting

Most gym owners are trapped working 60+ hours a week while barely breaking even.
You don't need another course—you need a fitness business consultant who delivers
systems that work without you. The Gym Doc's proven gym consulting frameworks have
helped 200+ facilities add $100K+ annually while getting their lives back.

74%
Avg Close Rate
68%
Appt booking Rate
$3.5K
Avg Deal Size
0
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Book a no obligation call with our team to see if we can help you take your club to the next level.

Looking for a fitness business consultant who actually understands gym operations?

You didn't get into the fitness business to be chained to a desk.

You probably opened your gym because you love training, you're great with people, and you wanted the freedom of running your own business. But somewhere along the way, it became obvious that owning a gym doesn't mean you own a business—you own a job.

You're the one handling payroll. Dealing with last-minute trainer call-offs. Chasing down leads. Troubleshooting equipment. Managing the schedule. Answering the same questions over and over.

And when you finally sit down to look at the numbers, you realize you're making less per hour than your senior trainers.

Here's the truth most gym business consultants won't tell you: The fitness industry has conditioned you to think this is normal. That being "hands-on" is just part of the game. That you need to be present every day for your gym to succeed.

That's complete nonsense.

The reality is, you need systems—not hustle. You need a business that works without you constantly putting out fires. And you need a proven gym consulting program that's been battle-tested across 200+ gyms to show you exactly how to get there.

Why The Gym Doc is Your Best Choice for Fitness Business Consulting

We're Not Selling You Theory—We're Delivering Systems That Work

Most gym consultants will sell you courses, group coaching calls, and motivational content. You'll get pumped up, implement for a few weeks, then fall back into the same patterns because you don't have actual systems in place.

The Gym Doc is different. We're a full-service solution that gives you plug-and-play systems across every part of your business.

Our Founder: Zach Carrington

Zach founded The Gym Doc in 2018 after over 12 years of leadership in the fitness and wellness industry. But his journey started long before that.

Growing up in rural Wisconsin, Zach began his career as a student health advocate working with troubled students on campus. This experience became the foundation for understanding human behavior change—the psychology behind what actually gets people to take action and commit.

After moving into fitness, Zach personally sold over $1 million in personal training. Not through high-pressure tactics or cheap "globo gym" marketing plays—but through understanding what truly motivates people to invest in themselves.

In 2018, he founded The Gym Doc to help gym owners escape the trap of working 60+ hour weeks while barely turning a profit. Since then, The Gym Doc has worked with over 200 fitness facilities, helping owners add an average of $100K+ annually while stepping OUT of day-to-day operations.

In 2023, Zach acquired ProfitOps (formerly Agency Rocket Fuel), scaling The Gym Doc while maintaining 80%+ profit margins. The same systems that work for The Gym Doc are the systems we implement in your gym.

What Makes The Gym Doc Different from Other Gym Business Consultants

1. Human Behavior Change Methodology

We don't chase cheap leads. Our signature Human Behavior Change Funnels are designed to deliver appointments with people who are ready to invest in themselves. Less leads, better sales. Higher close rates. Premium pricing.

2. The 4 Pillars System

Every gym we work with gets the same proven framework:

  • Sales: Learn the exact process Zach used to sell $1M+ in PT, including how to close 74% of paid ad leads
  • Marketing: Solution-focused ads that position you as the trusted authority, not the facility with constant deals
  • Fulfillment: 30+ detailed systems that become your operations backbone and lock members in
  • KPIs: Weekly consulting to diagnose gaps and prescribe growth based on your numbers

3. Battle-Tested Across Every Market

We've worked with gyms in small towns, major metros, competitive markets, and everywhere in between. Our core principles work because they're based on human behavior—not market trends or gimmicks.

4. Full-Service Implementation

This isn't a course where you figure it out yourself. We handle your marketing, train your team, build your systems, and coach you through execution. You get agents handling prospecting, custom AI tools for lead engagement, and weekly accountability calls.

The Gym Doc Process

When you work with The Gym Doc, you're getting a complete business transformation—not just marketing tactics or sales training. Here's how we do it:

Pillar 1: Marketing Systems

What we build for you:

  • Custom Human Behavior Change Funnels that attract premium clients
  • Google and Bing ranking (SEO) so qualified leads find you organically
  • Solution-focused ad campaigns that position you as the #1 authority in your market
  • AI agents trained on your brand and our systems to engage leads 24/7

What you get:Consistent flow of appointments with people ready to invest—not tire-kickers looking for cheap deals.

Pillar 2: Sales Training & Academy

What's included:

  • The Gym Doc Academy: 100+ hours of on-demand sales and marketing training
  • Weekly live coaching calls with role-playing for your staff
  • Scripts, frameworks, and sales systems that convert 74% of qualified leads
  • The exact process Zach used to sell $1M+ in personal training

What you get:A sales team that closes with confidence, not pressure. Your staff becomes experts at consultative selling.

Pillar 3: Fulfillment & Operations

What we implement:

  • 30+ detailed PDF systems that become your operations backbone
  • Seamless trainer onboarding protocols
  • Auditing sheets for all services
  • Retention systems that lock clients in so tight competitors can't steal them
  • Client experience frameworks that drive referrals organically

What you get:Operations that run without you. Your team knows exactly what to do, when to do it, and how to maintain standards.

Pillar 4: KPIs & Accountability

What happens:

  • Weekly consulting calls to review your numbers
  • Diagnosis of gaps in your business based on KPIs
  • Unique growth prescriptions tailored to your specific situation
  • Accountability in every direction to keep you executing

What you get:You become the type of business owner who knows their numbers cold. No more guessing what's working.

Real Results from Real Gym Owners

"$1,200/month to $9K in 2 months"

"We went from $1,200 a month in auto draft to a little over $9K in just the last two months. The Gym Doc will give you the best foundation you could ever wish for!"

"Added $80K in revenue in 7 months"

"I would recommend The Gym Doc to anyone looking to improve their revenue. We are consistently closing clients day in and day out. We have added 80K in revenue in 7 months."

"$10K/month to $50K first month"

"We're in month 2 and we're on pace to do numbers we've never seen before. Results have been staggering. Our first month's income levels are numbers I have never seen before. We are at 50K. Our best month before this was maybe 10K!"

"PT grew from $3K to $15K monthly during COVID"

"A comprehensive Gym Doc program grew our PT from $3K to $15K monthly within a year all during the COVID crisis!"

"Employed 3 new trainers with full schedules in a few months"

"If you're interested in increasing revenue, adding PT clients, increasing PT draft, and GROWING your PT staff and business then you MUST give Gym Doc a try! We've been able to employ 3 new trainers in a few short months and have their schedules full."

"Leads are actually ready to invest"

"I was skeptical coming in because nothing had worked in the past, but I'm actually speaking with leads that are ready to invest in themselves."

"Went from begging for clients to being selective"

"Gym Doc has been absolutely AMAZING for our small gym. We were hesitant at first due to bad experiences with other companies in the past, but Zach and his team quickly proved they are not like all the rest! We went from basically begging to get training clients to being confident in what we have to offer and being selective on who we bring on as new training clients (due to the flow of quality leads)."

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